
| JOHN DE FRIES - CEO of Hokulia, President and CEO of Native Sun Business Group |
John DeFries has dedicated most of his professional years to promoting the islands of Hawaii. For the past 28 years, he has been directly involved with the State’s visitor industry. Today, John sits as president and CEO of Hokuli’a Development, a 1550-acre master plan community on the Big Island.
John owes his career inclination to the exposure that he has had with various cultures, which has also made him realize the value of his own customs and traditions.
“Engaging with people who come from different places in the world is probably an education that I value greatly even to this day,” he said.
John’s mother, who took care of him and his siblings as they grew up, continues to be his inspiration. But what made a profound impact in his outlook is the passing of his father when he was 28 years old.
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