BOB HIAM

Episode 136

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Bob Hiam – President and CEO of HMSA

Bob Hiam started off at Hawaii Medical Service Association’s Claims department processing claims for the business, a core activity for an insurance company. Patience and perseverance paid off well that 37 years later, he stepped at the helm of Hawaii’s largest health insurance provider – providing healthcare coverage to more than half of the State’s population.

“It’s an interesting business. It had opportunities,” Bob says. “HMSA was growing and adding business at the time and I believe that being at the right place at the right time has a lot to do with things.”

“I was there and just sort of worked up thru the levels of management and levels of responsibility,” he adds.

Bob never regrets staying with HMSA for the longest time, and working with wonderful colleagues on a job that he loves stands as the most important factor for his loyalty to the company.

“Time goes fast and I’ve never regretted not trying anything else,” he claims.

Bob has passion for his job, and he believes that it is hard to get up in the morning and go to work without a sense of dedication and commitment to one’s mandated tasks. In this Greater Good Radio, he talks about mistakes and the courage to face misapprehensions.

“If anybody goes thru and doesn’t make any mistakes, they probably didn’t do enough or take enough risks,” Bob says.

Listen to this interview and find out more about what it takes to cast longevity in to your career.

BIO:
HMSA Experience
April 1995 to Present Mr. Hiam became the President and Chief Executive Officer of HMSA on April 1, 1995. As President and Chief Executive Officer, Mr. Hiam is responsible for the strategic direction and overall performance of HMSA. Mr. Hiam is also Chairman of the Board of Directors of the HMSA Foundation.

HMSA is a nonprofit, mutual benefit association founded in 1938 and is Hawaii’s largest health care plan, providing health care coverage to more than half of the state’s population. HMSA is a member of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.

December 1984 to March 1995 Senior Vice President and Chief Financial Officer
Mr. Hiam had corporate divisional responsibility for Medicare and Medicaid claims administration functions, systems development, data entry, computer services, electronic claims acquisition, membership service, administrative service, and finance and accounting. Responsibilities included the overall coordination of functional and department activities to achieve established corporate operating objectives, and he worked with other senior executives to establish HMSA objectives for all departments.
Mr. Hiam was also responsible for the operation of Integrated Services, Inc., HMSA’s subsidiary, which includes Doctor’s Solution office products and Trust Administration services.

May 1983 to December 1984
Vice President of Government Programs and Data Processing
In addition to administrative and executive liaison responsibilities for HMSA’s Government Program Fiscal Agent/Intermediary activities for the Hawaii Medicaid, Medicare Part A and CHAMPUS programs, Mr. Hiam had corporate responsibility for all of HMSA’s data processing activities, including systems development, data entry and electronic claims submissions. He was chairman of HMSA’s Executive Data Processing Steering Committee and the key responsible strategic planner for the company’s long-range data processing plan.

May 1976 to May 1983 Vice President of Government Programs
Mr. Hiam was responsible for overall administration of the Medicaid, Medicare Part A and CHAMPUS programs. He was accountable for all aspects of administering these programs, including liaison responsibilities with the State Department of Social Services and Housing, the U.S. Department of Health and Human Services Health Care Financing Administration, OCHAMPUS, Hawaii Hospital Association, Hawaii Medical Association, Hawaii Dental Association, and State legislative personnel.

February 1970 to May 1976 Various Management Positions

Education Attended Pacific Lutheran University in Tacoma, Washington.
Graduated from the University of Hawaii-Manoa with a Bachelor of Arts in Psychology.

Professional, Community and
Other Board Activities Blue Cross and Blue Shield Association
Board of Directors
National Employee Benefits Committee (Vice Chairman)

Western Conference of Prepaid Medical Service Plans
Board of Trustees
Chairman, 1998

Aloha United Way
Chairman, Board of Directors, 2003 to Present
Chairman, Loaned Executive Program, 1996
Campaign Chairman, 1999

First Hawaiian Bank
Board of Directors

Hawaii Business Roundtable
Board of Directors

Pacific Health Research Institute
Chairman, Board of Directors

Tissue Genesis, Inc.
Board of Directors

University of Hawaii

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Episode 136