K I P A P A Lecture Series

The Shidler College of Business at the University of Hawai‘i at Manoa presents

The 15th Kipapa i ke Ala Lecture

Starting Something: An Entrepreneur’s Tale of
Control, Confrontation & Corporate Culture

When: Wednesday, January 17, 2006; 5:30 p.m. – Book Signing; 6:00 p.m. – Lecture
Where: School of Architecture Auditorium (Room 205) UH Manoa Campus
Cost: Free admission
RSVP: Acceptances only to (808) 956-5083
Parking: Available on campus for $3 after 4 p.m.

Featured Speakers:

Jeff Kleck is the CEO and Chairman of Attainia, Inc. a founding SaaS (Software as a Service)
provider to the healthcare market. Prior to Attainia, Kleck co-founded Neoforma (NASDAQ: NEOF),
where he served as CEO and Chairman until July 1999, and is credited as one of the founders of
business-to-business eCommerce. Neoforma’s public debut became the 16th highest first day gainer
in the history of IPOs on the NASDAQ. Kleck serves as Advisor and Board Member to Stanford
University, Department of Management Sciences & Engineering, and, Department of Interdisciplinary
BioSciences, and, Texas A&M University, Department of Nuclear Engineering. Kleck received a BS
and a MS from Texas A&M University in Nuclear Engineering; a MS from Stanford University in
Engineering Management; and, a PhD in Biomedical Physics from UCLA. Kleck is a former member
of the faculty of the UCLA School of Medicine.

Wayne McVicker is Co-Founder, President and Board Member of Attainia, Inc., and the awardwinning
author of the book “Starting Something.” He is a licensed architect and has 25 years of
experience in the design, healthcare and information technology industries. McVicker was previously
Co-Founder, President and Board Member of Neoforma, Inc. – the nation’s first significant B2B
online marketplace for medical supplies and equipment. At the height of the dotcom boom, Neoforma
was one of the handful of wildly successful IPOs in the healthcare space, boasting a $3.3 billion
market cap. Neoforma remained a successful, profitable publicly traded provider of healthcare supply
chain management solutions for the healthcare industry until its acquisition by privately held Global
Healthcare Exchange in early 2006. “Starting Something,” the “roller coaster” story of Neoforma, won
several awards, including the 2004 DIY Book Festival Book of the Year Award.

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